How to check my Email Campaign Statistics?

We will start by outlining an example scenario:

You have sent an email campaign and currently looking at the sending statistics. 

While analyzing these statistics, you see that some people did not receive your message. You will see the terms "soft bounce," "hard bounce," and "spam."

Check your email Statistics

1. Go to Emailing > Email Campaigns

2. Scroll down to the Sent Campaigns section

3. Click on the Details icon of the Campaign you want to check the statistics from 

Available information

Sending statistics

• Total number of emails: the number of emails sent in the campaign. Recipients sharing the same email address will only receive the email once.
• Emails Pending: the emails being processed by our sending tool. They are not yet received.
• Soft Bounces: emails that are temporarily rejected by the recipient's mail server. Possible causes: mail servers unavailable, inbox saturated, message too large, etc.
• Hard Bounces: emails that cannot be delivered. Possible causes: wrong email address, invalid, or blocked by the mail server.

Important: permanently rejected email addresses are considered invalid and future emails will not be sent to them. This is to protect your sending reputation and therefore the deliverability of your emails.

Performance statistics

• Opened: This is the number of people who have opened the email received.
• Clicked: This is the number of people who have clicked at least once on the link(s) present in the email. If the mail does not contain any link to a website, it is normal that the number of clicks is zero.
• Spams Report: The number of emails reported as spam by the recipient. Warning: these data are approximate and not exhaustive. They depend on the information sent by the email service of your recipients. However, not all recipients share this information.
• Manual Unsubscribed

Information by recipients

Under these statistics, you have a table of recipients. Two filters are available:

• The status of the email: to know if the email has reached the inbox of the recipient,
• The reading report: the behavior of the recipient if the email has arrived in his inbox.

The Hard Bounce, Soft Bounce, and Spam Meaning

In order to check your Statistics easily, the platform qualifies an email within statuses. One of them is called bounce, which occurs when the recipient's email inbox rejects an email. 

This means the email never reached the recipient's mailbox for different causes. We classify these causes into two types: hard bounce and soft bounce.

Hard bounces

A hard bounce signifies that the rejection of the email is permanent. There are various reasons why this rejection is permanent. Here are the main reasons:

• The email address of the recipient does not exist
• The domain name (the part that comes after the "@") does not exist (i.e., You saved the email address as person@bmail.com instead of person@gmail.com 
• The email inbox server has totally and permanently blocked the arrival of emails.

Soft bounces

A soft bounce is when the recipient's inbox refuses your email due to a temporary problem. Like the hard bounce, there are various reasons for this type of bounce. The main ones are:

• The mailbox of the recipient is full
• The recipient's email server is online or momentarily unavailable 
• The email sent is too large 

Spam 

You may also see the term spam in your results bar.

Spam indicates that the inbox blocked the email because it was unsolicited or irrelevant. If this happens frequently, you may have a high spam rate and a poor email reputation. When you see the spam status in your results bar, this means that our sending system has blocked the email. Our email-sending system will mark all previous spam and hard-bounce email addresses as rejected.

This blockage and placement will allow you to avoid a high spam rate and keep your email reputation in good standing.