Before starting
Search engine optimization (SEO) is important for gaining visibility on search engines and promoting your association's activities. Blog posts play an essential role in the visibility of your site, as they allow you to offer new content on the Internet and keep your site alive by adding information.
Enable the SEO optimization option, and you'll have more chance of being prominently featured in Internet searches.
In this article, we will detail:
A few tips on formatting
Quick recap: Blog posts can be accessed by following this path: Website > Blog pages > Manage.
Now let's get into the tips:
Use text formatting options
You can add titles, subtitles and normal text. This takes the form of different tags in the page's html code (<h1>, <h2>, <h3> and <p> tags).
This formatting of your texts is important, because it tells SEO robots that your page is clearly structured. You can earn good SEO points with this little detail, so don't hesitate to do it!
Fill in your images' "ALTs"
"ALT" stands for Alternative Text. This allows you to give the image a description, thus improving its identification and referencing. The method for setting ALT in blog posts is a little different from the one when setting ALT in custom pages.
💡 A good ALT is short (<120 characters) and describes the image.
The first step to doing this in a blog post is to add an image using the image block:
Once the image has been added, you can click on it and the image tag will appear at the bottom.
Clicking on will open the window below, allowing you to enter the image's ALT. You can change the default "Name" and "Value".
Make sure you include your own ALT so that it's recognized by search engines. The end result on your article page will look like this:
The cover image or photo will have the blog post name as ALT guide. This cannot be changed. On the other hand, the blog post title or the chosen photo are.
SEO referencing options
The articles offer assistance with SEO to help your blog posts (and your site) rise in search engines.
You can find these options when editing an article, at the bottom of the page:
Let's review each in detail.
Title for search engines
This is the equivalent of the meta-title tag. In simple terms, this is what will be displayed in search engines and on the tab at the top of your page.
By default, this tag takes the following value: [Item name] |Association name].
You are free to change it if you wish. In general, you need to put in a maximum 70 characters (a counter is at your disposal when you write the title.
Blog post summary
This is the equivalent of the meta-description tag. By default, it takes the first 160 characters of the article. This can sometimes make little sense. Don't hesitate to include a condensed version of the article so that it makes more sense when read by robots.
This summary will also be displayed here on the page listing your articles:
The summary must be no longer than 160 characters. A counter is also available. If you exceed 160 characters, the summary will show "..." after the last allowed character.
Original content URL
This is extremely important if you're in the habit of copying and pasting content you find on the Internet. If you only copy and paste, your content won't be new and therefore won't be valued by search engines.
More problematically, this can negatively influence your SEO.
Therefore, if you find yourself in the position of repurposing existing content, indicate the url from which the content originated to avoid a negative effect on your site's SEO.
External links
Finally, redirect links are important. If you quote sources, co-write the article with another association, etc., don't forget to link to the sites.
In the same way, it's good manners to ask these sources to quote you and more importantly to link back to your site as much as possible.
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