If you have too many membership fees offered, it can become confusing and complicated for your potential members to read. Here are some tips to resolve this.
No time to read? Check out this tutorial video:
Reduce the Number of Membership Plans Offered
One of the first reflexes would be to reduce the number of membership plans offered.
Ask yourself the following questions:
- Which formulas can be combined?
- Can I manage 90% of the memberships online and the others offline?
The more complex your membership plans are, the more the buyer will be lost when signing up.
Create Structured Membership Plans
If you need to offer a large choice of membership options, the best way to do so is to use the Add a price Group feature.
Main Idea
With this feature, you can categorize your membership plans by group to make them clearer and easier to read. For example, as seen below, members can quickly distinguish between Group A, B, and C membership plans.
Creating Price Groups
To create price groups, head to the section Membership Plans in the Configuration tab of your campaign. Click on the gray button named Add a Price Group.
Drag and drop each formula into the groups you create (using the cross with arrows). Next, save the form by clicking the button at the bottom right of the page.
Comments
0 comments
Article is closed for comments.